Every now and then I come across some creative ideas our Shop Keepers are using to drive sales back to their stores. On top of your normal expected promotional methods, these shopkeepers are taking it to another level, by leveraging the tools they have available to them through Zazzle.
The other day I came across a great example of the Zazzle API being put to good use. This is one of the first Zazzle shoe stores that I have seen using the API. This user created a store that enables you to take the customization aspect of the shoe beyond what you can normally do on a regular Zazzle product page. Not only can you customize all the normal aspects of the shoe, but thanks to the Zazzle API this shopkeeper made it so that you can select from an array of fonts not available on Zazzle, add enhancements to the fonts like borders, but you can also choose some cool clip art to apply to your shoe as well. Go to FancyFeetCustomShoes and check out all the cool things they have enabled with the Zazzle API.
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KRWGraphics has another example worth a mention. KRW used the Template Buffet API to create a product line of templates that act as place holders for the image that the customer selects from their website. To get a better idea, go to KRWGraphics, select an image and watch it passed over to a buffet of products to choose from. Learn more about the Template Buffet here.
MydeasOnline uses a combo of 2 things, the Store Builder and bundling products together to encourage multiple purchases. The store on this webpage was built using the Zazzle Store Builder, which is great because your referral ID is coded into all the products that it puts on your website! Not only can you use the Store Builder for your products, but you can also use it to promote other shopkeepers’ products too! MydeasOnline also uses a cool strategy of creating products that must be sold together in pairs. Each product shows only half of the design so that when put the two products together, you can read the intended message. Pairing up of products is a great way to up sell and increase profits. In the past I’ve seen good use of this when matching postage with greeting cards, as you can see advertised here on PMCusomWeddings.
If you know of any other examples of shopkeepers using ingenious methods to drive sales, please feel free to leave a comment below letting us know and share with us by linking to their store or webpage.
-Rob
